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Alliance Pure South

Pure South is the master product brand of Alliance Group, a leading food company owned by skilled and passionate Kiwi farmers who produce the finest quality free-range grass-fed natural lamb, beef and venison. Our farmers love what they do and have a deep affinity with the land. They are proud, and so are we, of producing food for people across the globe where we are recognised as a guarantee of both quality and food safety. 

We're a global leader in procuring, processing and marketing the world's best quality red meat products. We're becoming a food company with world-class processing and livestock capability and our products are enjoyed in more than 65 countries across the globe.

As New Zealand's only 100% farmer-owned red meat co-operative, we put our farmers at the heart of everything we do and aim to support them to operate sustainable farms.

Free-range amongst the expansive terroirs of New Zealand, purely grass fed, free of hormonal growth promotants, Pure South produce are naturally nutritious. Pure South also aims to excite your palate with a variety of excellent red meat differentiated by farming practices, terroir, breed and hand-picked criteria.


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